Three Sixty Finance, previously known as Qudian, is a Chinese fintech company that operates an online consumer finance platform. Founded in 2014, the company initially focused on providing small, short-term loans to young, underbanked consumers in China through mobile apps. Over time, Three Sixty Finance has evolved its business model and expanded its product offerings. One of the company’s core products is installment-based personal loans. These loans are typically used for financing consumption, such as purchasing electronics, appliances, or other everyday goods. Three Sixty Finance leverages its proprietary technology platform, which incorporates big data analytics and artificial intelligence, to assess credit risk and streamline the loan application and approval process. This technology allows the company to efficiently process a large volume of loan applications and make lending decisions with a quicker turnaround time. Beyond installment loans, Three Sixty Finance has also diversified into other financial services. This includes offering services that connect borrowers with funding partners such as banks and other financial institutions. Essentially, Three Sixty Finance acts as a technology platform that facilitates loan origination and servicing for these partners, extending their reach to a broader customer base and providing them with advanced risk management tools. A key aspect of Three Sixty Finance’s business strategy is its focus on technology and data. The company invests heavily in research and development to enhance its credit scoring models, fraud detection capabilities, and overall operational efficiency. By utilizing machine learning algorithms and analyzing vast amounts of data, Three Sixty Finance aims to improve the accuracy of its risk assessments and minimize loan defaults. However, like other online lending platforms in China, Three Sixty Finance has faced regulatory scrutiny. The Chinese government has implemented stricter regulations on the fintech industry in recent years, aiming to curb excessive lending and protect consumers. These regulations have impacted the operations and growth prospects of companies like Three Sixty Finance, leading to adjustments in their business models and compliance procedures. Despite the regulatory challenges, Three Sixty Finance remains a significant player in the Chinese consumer finance market. The company possesses a large user base, a sophisticated technology platform, and a track record of innovation. Looking ahead, Three Sixty Finance is likely to continue adapting to the evolving regulatory landscape and exploring new opportunities for growth in the rapidly changing fintech sector. It is also actively seeking partnerships with established financial institutions to leverage their capital and expertise, while focusing on sustainable and responsible lending practices. While the future success of Three Sixty Finance hinges on its ability to navigate the regulatory environment and maintain its competitive edge, its commitment to technology and data-driven decision-making positions it for continued participation in China’s consumer finance ecosystem.